Why The F-commerce Formula Does Not Work If you have millions of Facebook fans and high levels of engagement then it makes sense to give that community an opportunity to buy your products from within the platform. Or so you would think. It wasn’t so long ago that even ASOS admitted that sales from their… [Read more…]
January 14, 2012
How To Build A Credible Web Presence From Your New Website “If you build it, they will come” is a phrase that no longer works in the eyes of the social consumer, you need a much wider web presence to gain the attention of this new wave of net savvy customer. A beautiful website, a… [Read more…]
April 15, 2011
Now that Q1 2011 is all wrapped up, what are we learning about social media so far this year? What are the early trends and where are the social conversations happening?
March 24, 2011
The Social Brands 100 list was published in March 2011 covering all of the key insights, social brand indicators, learnings, best practice and methodologies. Any brand could enter and from any industry with each one being ranked by a social brand score, social engagement score and a panel score. At 5th spot was the retail giant Best Buy.… [Read more…]
September 1, 2010
The ASA have announced today how they are now going to be regulating PPC and even social networking sites. This is big news! The digital remit of the Advertising Standards Authority (ASA) is to be extended significantly to deliver more comprehensive consumer protection online.
June 14, 2010
Social Media – What Works And What Doesn’t If You Want More Traffic The big question with social media is “Where do I start?” and the second one is “What’s the traffic going to be?” The 10 major social media sites (this month atleast!) are: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo!, Reddit and… [Read more…]
June 7, 2010
I found some interesting stats over the weekend which reinforces just important social media is to your traditional search engine marketing efforts and why email is on the down turn: 1. Email usage will shrink – 247 billion emails sent per day 2. 200 billion are spam! 3. Their is a growing trend of using… [Read more…]
May 14, 2010
Social Media Optimisation (SMO) Digital PR and Social Media News Releases (SMNR). Social Media News Releases are optimised stories placed with journalists on news sites. The press release is written with the “press” in mind but in the online world your story needs to be told in a format that is relevant to a wide… [Read more…]
May 7, 2010
Advanced SEO Techniques – Real Time Search Takes One Step Closer Google have now launched their “new” search engine results page so users no longer need to click on the “More options” link to take them through to the real time search options. I did a search today for Mercedes Benz Used Cars and the… [Read more…]
March 17, 2010
Social Media Marketing – The 5 Top Questions you need to ask before you start. Why companies need to invest in social media: According to the latest Experian Hitwise December 2009 report, last year $800m was spent in the U.S. on Social Media which represents a 23% increase year on year. The estimated growth for… [Read more…]
February 20, 2012
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