Browsing All posts tagged under »Social Media«

Social Media Is Not As Much Fun As It Used To Be

October 13, 2013


Social Media Is Not As Much Fun As It Used To Be Every so often you read a story that really resonates with the work you do and makes a few things fall into place. Over the least few years I’ve noticed that social media hasn’t really moved on in the industry, with the same […]

Google+ isn’t a social media network – it’s life management

June 18, 2013


Google+ isn’t a social media network – it’s life management   I’ve come to the conclusion that there are three main types of online users – Apple people, Microsoft people and Google people. Apple people like it cool and immaculately designed, Microsoft people like it organised and in folders, and Google people like it fast and […]

Smartphones and bathrooms

April 12, 2013


Smartphones and bathrooms… Google claim there are now more people on earth that have access to a mobile phone, than have access to a toothbrush. Their research also suggests that 90% of all media interactions happen on-screen, 38% of which happen on smartphones. A U.N. study recently claimed that out of the world’s estimated 7 […]

Social Media Tactics Are Like Tictacs – They Keep You Fresh

March 12, 2013


Social Media Tactics Are Like Tictacs – They Keep You Fresh More often than not when I hear marketers on twitter talk about ‘strategy’ what they actually gone on to describe is a ‘campaign’ or a ‘tactic’. This normally involves a check list of what to do when planning a new campaign or thinking of […]

Why twitter is my Favourite social media platform

February 2, 2013


Why twitter is my Favourite social media platform According to the latest research by Global Web Index, twitter is the fastest growing social media platform in the world right now with the number of active users growing by 40%, to 288 million in the last 6 months. Whilst facebook is still the biggest social media […]

The Nielsen Social Media Report 2012

December 29, 2012


State of the Media: The Nielsen Social Media Report 2012 SOCIAL MEDIA IS COMING OF AGE Social media and social networking are no longer in their infancy. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful […]

Who to follow on twitter and which blogs to read for marketing, social media and thought leadership

November 16, 2012


This is a great infographic from Pardot showing the top influencers of 2012, who to follow on twitter and which blogs to read for general marketing, social media, thought leadership, content marketing, business, technology and topical subjects. I have set up an easy to follow list called Must-Read Marketing Blogs on Rasculous twitter but excluded […]

Hashtags on facebook make me cry

October 12, 2012


Hashtags on facebook make me cry Hashtags are becoming part of everyday culture being increasingly used in conversations that would normally have a virtual exclamation mark at the end of a sentence or statement. I am OK with that. A recent campaign by Depeche Mode involved an Instagram takeover of In the run up […]

Interest Targeting – Twitter broadens their reach, to reach more advertisers

August 30, 2012


Twitter broadens their reach, to reach more advertisers with Interest Targeting. Twitter recently announced Interest Targeting, where they will be allowing advertisers to target Promoted Tweets and Account Tweets via their real-time interest graph. Twitter say that by targeting the topical interests of their 140 million monthly active users you are more likely to achieve […]

Escaping Digital Ubiquity Boosts Creative Intelligence

May 22, 2012


Escaping Digital Ubiquity Boosts Creative Intelligence We all live in a world of digital ubiquity where information is being broadcast at us via social media, gadgets, smartphones and tablets. Even traditional outdoor pursuits like walking, hiking, camping and trekking have gone digital, with paper maps now replaced by GPS and mobile applications. Our attention constantly moves from […]


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