Escaping Digital Ubiquity Boosts Creative Intelligence We all live in a world of digital ubiquity where information is being broadcast at us via social media, gadgets, smartphones and tablets. Even traditional outdoor pursuits like walking, hiking, camping and trekking have gone digital, with paper maps now replaced by GPS and mobile applications. Our attention constantly moves from… [Read more…]
April 25, 2012
Ballet Pumps And Social Media ROI If your social media marketing is currently being managed by someone who posts your product messages by day and their ballet pumps and white wine consumption by night, or responding to your most irate twitter or Facebook comments between their daily schedule of meetings (more often than not discussing… [Read more…]
April 18, 2012
How To Use Social To Improve Your Email Marketing Engagement Segmentation Strategy I recently read a report by RedEye on “How to successfully integrate engagement segmentation into your email marketing strategy” which although offered nothing ground breaking in terms of how email interacts with digital consumer experiences it served as a gentle reminder on how… [Read more…]
March 27, 2012
Compare Social Media Management Software – Download Free Report If you are looking to manage your social media campaigns more effectively and autonomously then this report will give you almost everything you need to make an informed decision. Every company and agency has now added social media to their credentials. By understanding who the real… [Read more…]
February 4, 2012
I just retweeted this blog post on @rasculous but I actually feel these 4 pointers are so important I wanted to record them on my blog too. If anyone has simplified and nailed down exactly how you should use social media then it is Nick Stamoulis at Brick Marketing. Read it, print it off and… [Read more…]
January 14, 2012
How To Build A Credible Web Presence From Your New Website “If you build it, they will come” is a phrase that no longer works in the eyes of the social consumer, you need a much wider web presence to gain the attention of this new wave of net savvy customer. A beautiful website, a… [Read more…]
April 15, 2011
Now that Q1 2011 is all wrapped up, what are we learning about social media so far this year? What are the early trends and where are the social conversations happening?
April 8, 2011
A new social media marketing industry report from the Social Media Examiner was released in April 2011, surveying over 3,000 marketers about where social should fall in the marketing mix. Nearly all marketers involved (90%) indicated that social media is important for their business. YouTube, facebook and blogging were also high priorities with over 70%… [Read more…]
March 24, 2011
The Social Brands 100 list was published in March 2011 covering all of the key insights, social brand indicators, learnings, best practice and methodologies. Any brand could enter and from any industry with each one being ranked by a social brand score, social engagement score and a panel score. At 5th spot was the retail giant Best Buy.… [Read more…]
September 1, 2010
The ASA have announced today how they are now going to be regulating PPC and even social networking sites. This is big news! The digital remit of the Advertising Standards Authority (ASA) is to be extended significantly to deliver more comprehensive consumer protection online.
May 22, 2012
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