Google+ isn’t a social media network – it’s life management I’ve come to the conclusion that there are three main types of online users – Apple people, Microsoft people and Google people. Apple people like it cool and immaculately designed, Microsoft people like it organised and in folders, and Google people like it fast and […]
April 12, 2013
Smartphones and bathrooms… Google claim there are now more people on earth that have access to a mobile phone, than have access to a toothbrush. Their research also suggests that 90% of all media interactions happen on-screen, 38% of which happen on smartphones. A U.N. study recently claimed that out of the world’s estimated 7 […]
March 12, 2013
Social Media Tactics Are Like Tictacs – They Keep You Fresh More often than not when I hear marketers on twitter talk about ‘strategy’ what they actually gone on to describe is a ‘campaign’ or a ‘tactic’. This normally involves a check list of what to do when planning a new campaign or thinking of […]
February 2, 2013
Why twitter is my Favourite social media platform According to the latest research by Global Web Index, twitter is the fastest growing social media platform in the world right now with the number of active users growing by 40%, to 288 million in the last 6 months. Whilst facebook is still the biggest social media […]
December 29, 2012
State of the Media: The Nielsen Social Media Report 2012 SOCIAL MEDIA IS COMING OF AGE Social media and social networking are no longer in their infancy. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful […]
November 16, 2012
This is a great infographic from Pardot showing the top influencers of 2012, who to follow on twitter and which blogs to read for general marketing, social media, thought leadership, content marketing, business, technology and topical subjects. I have set up an easy to follow list called Must-Read Marketing Blogs on Rasculous twitter but excluded […]
October 12, 2012
Hashtags on facebook make me cry Hashtags are becoming part of everyday culture being increasingly used in conversations that would normally have a virtual exclamation mark at the end of a sentence or statement. I am OK with that. A recent campaign by Depeche Mode involved an Instagram takeover of depechemode.com. In the run up […]
August 30, 2012
Twitter broadens their reach, to reach more advertisers with Interest Targeting. Twitter recently announced Interest Targeting, where they will be allowing advertisers to target Promoted Tweets and Account Tweets via their real-time interest graph. Twitter say that by targeting the topical interests of their 140 million monthly active users you are more likely to achieve […]
May 22, 2012
Escaping Digital Ubiquity Boosts Creative Intelligence We all live in a world of digital ubiquity where information is being broadcast at us via social media, gadgets, smartphones and tablets. Even traditional outdoor pursuits like walking, hiking, camping and trekking have gone digital, with paper maps now replaced by GPS and mobile applications. Our attention constantly moves from […]
April 25, 2012
Ballet Pumps And Social Media ROI If your social media marketing is currently being managed by someone who posts your product messages by day and their ballet pumps and white wine consumption by night, or responding to your most irate twitter or Facebook comments between their daily schedule of meetings (more often than not discussing […]
June 18, 2013
0