Entireweb launched on the 7th April this year as a new alternative search engine aiming to compete with the current market leaders. But, is it really going to make consumers switch away from Google? More importantly, is it a cause for concern with online marketers in how they use advanced SEO techniques to drive more… [Read more…]
March 29, 2010
Once you have your site part or fully optimised you need to build up the links to your website. The general rule of thumb is to have a high volume of quality links to your website to help drive traffic and increase your position on the Search Engine Results page (SERPs). Traditional On-page SEO has… [Read more…]
March 19, 2010
A Simple Guide on how to create a Link Building Strategy and why companies need to invest in Link Building: Search engines use links in their relevancy algorithms and so building incoming links to your website is the most important thing you can do to increase your organic search engine rankings. It used to be… [Read more…]
February 24, 2010
I had a little tinker around with the Google Chrome Extensions – Twitter, Facebook, Similar Pages and added them to my tool bar but my favourite by far is AdThwart. This Google Chrome extension attempts to block ads on websites and it does a pretty good job. Using the Firefox AdBlock Plus filter engine, it supports… [Read more…]
February 22, 2010
After watching West Ham United demolish Hull City 3-0 it was time to go home and get ready for Depeche Mode at the O2 Arena in London. Nitzer Ebb were the support and it certainly brought some great memories flooding back. The concert was amazing and the setlist was brilliant – a great mix of… [Read more…]
February 20, 2010
So, Twitter – why do only 17% of registered users actively use it? I’m fairly well undecided about the impact of Google Buzz on Twitter. Twitter is great and is the world’s favourite micro blogging service and social media networking site. Sine I really gave it a good go to talk about industry insights and… [Read more…]
February 17, 2010
Many companies say that they just “don’t get” social media or view it as a serious revenue stream. In the main, its because they don’t understand how combining Search and Social Media marketing drives traffic. They just don’t understand how using social media is going to get them more business – they already have a… [Read more…]
February 15, 2010
So, you have just optimised your website and have to wait 2 – 4 months before your positions on the SERPs start to improve. You have been meticulous with your Meta Titles, Meta Descriptions and Meta Keywords. You’ve got your H Tags, Robots.txt file, Sitemap.xml, Unique URLs (No duplicates) and your page loads really fast…..… [Read more…]
February 11, 2010
Quick recap… Meta descriptions are the text of the webpage you see in search results: Last year Google and Yahoo! officially announced they no longer used Meta descriptions in their search algorithms. But recent developments in Google’s search algorithms bring Meta description back to life as a ranking factor. The above search result clearly shows… [Read more…]
January 29, 2010
Anchor text is the hyperlinked words on a web page – the words you click on when you click a link. Here’s an example, Digital Marketing, in which “Digital Marketing” is the anchor text. Anchor text usually gives your visitors useful information about the content of the page you’re linking to. Here’s why anchor text is… [Read more…]
April 25, 2010
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