In 2011 Google generated revenues of nearly £38 Billion with 96% of that money coming from advertising. Check out this cool infographic on their Top 10 categories and the Top 5 advertisers in each one: © 2012 WordStream, a Provider of AdWords and PPC Management Software.
May 10, 2011
“More and more people are using the internet” is one of my favourite quotes from an ex colleague and he was, and still is, correct. As marketers are gaining more experience in the digital arena so are the opportunities available to them. Social media is a free tool that can be used to drive sales… [Read more…]
April 1, 2011
Google launches Gmail Motion: Google Launches Blimp Ads: http://www.google.com/adwords/blimpads/
March 23, 2011
Watch the video and read the full article here: http://www.isearchm.com/google-to-target-domain-name-keywords-next/
February 17, 2011
Not since BMW has there been such a spectacular expose of black hat SEO link building. Should this be a warning to avoid link building or should it serve as a cautionary tale to ensure you employ ethical link building methodologies. The latter of course. Whilst user experience is the most important factor in converting… [Read more…]
February 1, 2011
What the new Google Algorithm means to retailers and why you should create a new set of focal search terms to create new content and build authority to improve rankings
June 10, 2010
Google Caffeine Is Now Fully Live – Welcome To Real Time Search! | http://su.pr/AaMbI0 Posted by David Knockton |Head of Digital Sales and Strategy | d.knockton@isearchm.com
May 26, 2010
A quick refresher on how search is going “real time” with Google. Google recently made significant changes to the search results page offering searchers a menu of tools and filters — including source and time. Social media is moving front and centre, with results from blogs and updates from social media sites now readily available… [Read more…]
May 7, 2010
Advanced SEO Techniques – Real Time Search Takes One Step Closer Google have now launched their “new” search engine results page so users no longer need to click on the “More options” link to take them through to the real time search options. I did a search today for Mercedes Benz Used Cars and the… [Read more…]
May 5, 2010
Advanced SEO Techniques – Does Like replace Links and do we Like that? More bad news for traditional SEO but great news for the Search & Social agencies out there as the Facebook “Like” button sees in the launch of the “Open Graph” social paradigm which utilises user preferences. “We’re building toward a web where… [Read more…]
January 23, 2012
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