How To Use Social To Improve Your Email Marketing Engagement Segmentation Strategy I recently read a report by RedEye on “How to successfully integrate engagement segmentation into your email marketing strategy” which although offered nothing ground breaking in terms of how email interacts with digital consumer experiences it served as a gentle reminder on how… [Read more…]
March 19, 2012
75% Of Brands Do Not Collect Their Social Data – Latest Research A new study from Unisphere Research released last week at the 2012 SHARE ExecForum suggests that 75% of organisations are not collecting data from their social media networks. With Facebook recently reiterating that it owns all the data on its platform and not… [Read more…]
February 20, 2012
Why The F-commerce Formula Does Not Work If you have millions of Facebook fans and high levels of engagement then it makes sense to give that community an opportunity to buy your products from within the platform. Or so you would think. It wasn’t so long ago that even ASOS admitted that sales from their… [Read more…]
January 14, 2012
How To Build A Credible Web Presence From Your New Website “If you build it, they will come” is a phrase that no longer works in the eyes of the social consumer, you need a much wider web presence to gain the attention of this new wave of net savvy customer. A beautiful website, a… [Read more…]
May 10, 2011
“More and more people are using the internet” is one of my favourite quotes from an ex colleague and he was, and still is, correct. As marketers are gaining more experience in the digital arena so are the opportunities available to them. Social media is a free tool that can be used to drive sales… [Read more…]
April 15, 2011
Now that Q1 2011 is all wrapped up, what are we learning about social media so far this year? What are the early trends and where are the social conversations happening?
April 8, 2011
A new social media marketing industry report from the Social Media Examiner was released in April 2011, surveying over 3,000 marketers about where social should fall in the marketing mix. Nearly all marketers involved (90%) indicated that social media is important for their business. YouTube, facebook and blogging were also high priorities with over 70%… [Read more…]
March 24, 2011
The Social Brands 100 list was published in March 2011 covering all of the key insights, social brand indicators, learnings, best practice and methodologies. Any brand could enter and from any industry with each one being ranked by a social brand score, social engagement score and a panel score. At 5th spot was the retail giant Best Buy.… [Read more…]
September 1, 2010
The ASA have announced today how they are now going to be regulating PPC and even social networking sites. This is big news! The digital remit of the Advertising Standards Authority (ASA) is to be extended significantly to deliver more comprehensive consumer protection online.
July 27, 2010
What a difference 6 years makes….. Facebook has announced that it now has 500m active users, just six years after it was launched. So that’s 500 Million reasons to use Facebook in your Social Media Marketing Strategy! The site has become the poster child of social networking on the web. While some others have seen growth,… [Read more…]
April 18, 2012
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