Browsing All Posts filed under »Digital Marketing«

Does Anyone Know What A Camera Is Anymore, Or Are We Just All Motographers?

May 17, 2013

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Far be it for me to use this blog for link building to my main Walks And Walking website but click here to see what I mean about Does Anyone Know What A Camera Is Anymore, Or Are We Just All Motographers? Now that’s the SEO out of the way, I can tell you more about […]

The Top 50 Social Influencers and 50 Most Fun Twitter Facts For 2013

May 1, 2013

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The Top 50 Social Influencers and 50 Most Fun Twitter Facts For 2013 Forbes have, rather scientifically, put together their Top 50 Social Influencers For 2013. By assessing who has a real following of active of people, not bots, in social media and ones that create their own content about ‘social media’ they used the Peek Analytics tool […]

Smartphones and bathrooms

April 12, 2013

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Smartphones and bathrooms… Google claim there are now more people on earth that have access to a mobile phone, than have access to a toothbrush. Their research also suggests that 90% of all media interactions happen on-screen, 38% of which happen on smartphones. A U.N. study recently claimed that out of the world’s estimated 7 […]

The 5 Basics Of Twitter Marketing

April 6, 2013

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The 5 Basics Of Twitter Marketing Twitter is used for two main reasons; customer service and content discovery. If people are using twitter for content discovery, and as a source of news and information, then it allows you to use your content as the mechanic to take them from twitter to your website. For example; […]

Social Media Tactics Are Like Tictacs – They Keep You Fresh

March 12, 2013

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Social Media Tactics Are Like Tictacs – They Keep You Fresh More often than not when I hear marketers on twitter talk about ‘strategy’ what they actually gone on to describe is a ‘campaign’ or a ‘tactic’. This normally involves a check list of what to do when planning a new campaign or thinking of […]

Why twitter is my Favourite social media platform

February 2, 2013

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Why twitter is my Favourite social media platform According to the latest research by Global Web Index, twitter is the fastest growing social media platform in the world right now with the number of active users growing by 40%, to 288 million in the last 6 months. Whilst facebook is still the biggest social media […]

2012 In Review

December 31, 2012

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The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog. Here’s an excerpt: 600 people reached the top of Mt. Everest in 2012. This blog got about 1,900 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 3 years to get […]

The Nielsen Social Media Report 2012

December 29, 2012

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State of the Media: The Nielsen Social Media Report 2012 SOCIAL MEDIA IS COMING OF AGE Social media and social networking are no longer in their infancy. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful […]

Achieving Your Content Marketing Goals with Topic and Tone

November 29, 2012

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Achieving Your Content Marketing Goals with Topic and Tone Marketing is changing, and that means the relationships brands have with their customers has to change too. Increasingly, customers are researching, comparing and purchasing online so the opportunity for relationship building through traditional offline marketing techniques is diminishing. Brand loyalty is waning, consumers are savvier, they […]

Who to follow on twitter and which blogs to read for marketing, social media and thought leadership

November 16, 2012

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This is a great infographic from Pardot showing the top influencers of 2012, who to follow on twitter and which blogs to read for general marketing, social media, thought leadership, content marketing, business, technology and topical subjects. I have set up an easy to follow list called Must-Read Marketing Blogs on Rasculous twitter but excluded […]

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