Escaping Digital Ubiquity Boosts Creative Intelligence We all live in a world of digital ubiquity where information is being broadcast at us via social media, gadgets, smartphones and tablets. Even traditional outdoor pursuits like walking, hiking, camping and trekking have gone digital, with paper maps now replaced by GPS and mobile applications. Our attention constantly moves from… [Read more…]
April 25, 2012
Ballet Pumps And Social Media ROI If your social media marketing is currently being managed by someone who posts your product messages by day and their ballet pumps and white wine consumption by night, or responding to your most irate twitter or Facebook comments between their daily schedule of meetings (more often than not discussing… [Read more…]
April 18, 2012
How To Use Social To Improve Your Email Marketing Engagement Segmentation Strategy I recently read a report by RedEye on “How to successfully integrate engagement segmentation into your email marketing strategy” which although offered nothing ground breaking in terms of how email interacts with digital consumer experiences it served as a gentle reminder on how… [Read more…]
April 14, 2012
65% Of Consumers Do Not Like Personalised Search Results – Infographic The latest consumer research suggests that most people think that internet search results are fair and trustworthy enough for the search engines not to add unnecessary authority to the results by showing personalised options that limited their choices. When I use search engines it is mainly… [Read more…]
March 27, 2012
Compare Social Media Management Software – Download Free Report If you are looking to manage your social media campaigns more effectively and autonomously then this report will give you almost everything you need to make an informed decision. Every company and agency has now added social media to their credentials. By understanding who the real… [Read more…]
March 23, 2012
Free White Papers Covering The Hottest Topics In Social Media Today Here are 10 free white papers courtesy of Michael Crosson, founder and moderator of the largest Social Media Marketing Group on LinkedIn. Michael recently shared some insights on the hottest topics in social media; Pinterest, Google Plus, Facebook Advertising and LinkedIn as well as other… [Read more…]
March 21, 2012
Why You Should Integrate Your Search And Social Marketing The future of Search is Social (Organic and Paid) and whilst almost all agencies would agree that an integrated approach is the most logical solution to staying ahead of competitors it is almost impossible to implement. Why? Because Search is driven by ROI and Social Media… [Read more…]
March 19, 2012
75% Of Brands Do Not Collect Their Social Data – Latest Research A new study from Unisphere Research released last week at the 2012 SHARE ExecForum suggests that 75% of organisations are not collecting data from their social media networks. With Facebook recently reiterating that it owns all the data on its platform and not… [Read more…]
February 20, 2012
Why The F-commerce Formula Does Not Work If you have millions of Facebook fans and high levels of engagement then it makes sense to give that community an opportunity to buy your products from within the platform. Or so you would think. It wasn’t so long ago that even ASOS admitted that sales from their… [Read more…]
February 4, 2012
I just retweeted this blog post on @rasculous but I actually feel these 4 pointers are so important I wanted to record them on my blog too. If anyone has simplified and nailed down exactly how you should use social media then it is Nick Stamoulis at Brick Marketing. Read it, print it off and… [Read more…]
May 22, 2012
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