Browsing All Posts filed under »Digital Marketing«

How is your social media shaping up for 2014

April 17, 2014

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If you are using social media to drive revenue then that strategy may, or may not, be working well for you right now. As more companies are focussing on their content marketing plans they are flooding social media with their articles, infographics, images and videos making it even more difficult for everyone’s marketing messages to […]

Simple Guide To Social Media Influencer Marketing

December 14, 2013

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Simple Guide To Social Media Influencer Marketing Influencer Marketing has been one of the top social media buzzwords of this year but not that many people really understand where to start, how it actually works or how to measure the effectiveness of each campaign. So, if you’re just starting out, here is my step-by-step guide: 1. […]

Social Media Is Not As Much Fun As It Used To Be

October 13, 2013

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Social Media Is Not As Much Fun As It Used To Be Every so often you read a story that really resonates with the work you do and makes a few things fall into place. Over the least few years I’ve noticed that social media hasn’t really moved on in the industry, with the same […]

Hashtags – the ubiquitous sign for social sharing

August 25, 2013

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Hashtags – the ubiquitous sign for social sharing Nearly all social media campaigns now include a hashtag, and they are becoming more frequent in offline campaigns too. The basic premise of a hashtag is to follow and join a conversation but most brands aren’t conversing, they just want you to ‘like’ or ‘follow’ them on […]

Google+ isn’t a social media network – it’s life management

June 18, 2013

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Google+ isn’t a social media network – it’s life management   I’ve come to the conclusion that there are three main types of online users – Apple people, Microsoft people and Google people. Apple people like it cool and immaculately designed, Microsoft people like it organised and in folders, and Google people like it fast and […]

Does Anyone Know What A Camera Is Anymore, Or Are We Just All Motographers?

May 17, 2013

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Far be it for me to use this blog for link building to my main Walks And Walking website but click here to see what I mean about Does Anyone Know What A Camera Is Anymore, Or Are We Just All Motographers? Now that’s the SEO out of the way, I can tell you more about […]

The Top 50 Social Influencers and 50 Most Fun Twitter Facts For 2013

May 1, 2013

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The Top 50 Social Influencers and 50 Most Fun Twitter Facts For 2013 Forbes have, rather scientifically, put together their Top 50 Social Influencers For 2013. By assessing who has a real following of active of people, not bots, in social media and ones that create their own content about ‘social media’ they used the Peek Analytics tool […]

Smartphones and bathrooms

April 12, 2013

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Smartphones and bathrooms… Google claim there are now more people on earth that have access to a mobile phone, than have access to a toothbrush. Their research also suggests that 90% of all media interactions happen on-screen, 38% of which happen on smartphones. A U.N. study recently claimed that out of the world’s estimated 7 […]

The 5 Basics Of Twitter Marketing

April 6, 2013

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The 5 Basics Of Twitter Marketing Twitter is used for two main reasons; customer service and content discovery. If people are using twitter for content discovery, and as a source of news and information, then it allows you to use your content as the mechanic to take them from twitter to your website. For example; […]

Social Media Tactics Are Like Tictacs – They Keep You Fresh

March 12, 2013

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Social Media Tactics Are Like Tictacs – They Keep You Fresh More often than not when I hear marketers on twitter talk about ‘strategy’ what they actually gone on to describe is a ‘campaign’ or a ‘tactic’. This normally involves a check list of what to do when planning a new campaign or thinking of […]

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