A new social media marketing industry report from the Social Media Examiner was released in April 2011, surveying over 3,000 marketers about where social should fall in the marketing mix.
Nearly all marketers involved (90%) indicated that social media is important for their business. YouTube, facebook and blogging were also high priorities with over 70% planning to increase their learning and use of these channels. However, a third of them do not know how to monitor or measure their social ROI which I find surprising as over half of the marketers spent over 6 hours a week using social.
What I picked up from the report is that everyone wants to know about the ROI but not many are doing the vital “I” part. The Investment element is mainly from the time they are spending on “learning” more about social media. In some ways the ROI should therefore be measured in how much each marketer has actually learnt, rather than how much product they have sold?
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Posted by David Knockton
Head of Digital Sales and Strategy
Internet Search Management Ltd
Social Media, Organic and Paid Search Agency
For a Free Social Media Audit of your business please contact: d.knockton@isearchm.com
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Posted on April 8, 2011
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