Once you have your site part or fully optimised you need to build up the links to your website. The general rule of thumb is to have a high volume of quality links to your website to help drive traffic and increase your position on the Search Engine Results page (SERPs).
Traditional On-page SEO has run it’s course with the event of real-time search and, until Google tell us otherwise, what really makes a difference is how “web active” you are with your Off-page web marketing strategy.
A Link Wheel is one such link building technique and forms part of planning an advanced search marketing strategy. It’s not for the faint hearted and for many in house marketing teams it would be well beyond their resources to set up.
Essentially, you create a number of new blogs and/or microsites. Anywhere from 10 to 100 based around your industry sector, topic or keyword. Each blog and/or microsite your create about 200 words or so of completely fresh, unique content. Within that content you insert 1 link to your targeted website and 1 link to your other network of blogs and/or microsites.
The skill, and the reason why Link Wheels are so highly effective, is that they are created on sites like Blogger.com, WordPress.com, Blog.com and Hubpages.com which are all very established PR6+ (PageRank) sites. Any articles that are then written have a huge benefit of readership and weight for SEO.
The quality of these links are also extremely good as each of the new sites include a single link which passes the value of that link from one site to another and so, builds up the overall value.
You generate these single one way links by linking, for example, site 5 to site 1, site 1 to site 2 etc. The “Link Juice”, which is an expression to describe the overall quality and weight of an inbound link, is then passed around all of the sites and not affected by reciprocal linking. For example: Site 1 links to site 2 and site 2 links to site 1.
In summary, you have up to 100 blogs and/or microsites with about 200 words of fresh content related to your specific revenue generating and high converting keyword with all of these links pointing back to your target site which makes it look like an authority on whatever topic you want to rank high for on the SERPs.